What is communication without research? It is impossible to communicate effectively without doing your research. This is an extremely important step for any public relations team. MJB Communications excels in knowing our clients inside and out by researching the following: 1. Organization – Focus on learning everything you can about your client, business or organization. This step is important in order to predict and be prepared for crises.
2. Industry – This refers to your client’s specific industry. For example, research and learn everything you can about school systems in general if your client is a school system.
3. Competitors - This is your client’s competition. Every single business has competition. It is helpful to learn about competitors so you can set your client apart.
4. Trends - Trends are always changing. It is important to keep track of them.
5. Audience - Knowing your audience helps you be more approachable and relatable.
6. Media – It is important to stay on top of what the media is saying about your client – good and bad. Understanding these six things about your client is game-changing. This research will allow you to always be one step ahead and communicate to your audience with an educated viewpoint.
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