There are important dos and don’ts to all parts of communications. At MJB Communications we strive to provide clear and effective communication that engages the consumer. We do this by avoiding the following:
1. Jargon consists of words that everyone may not know. This may result in some consumers not understanding the message.
2. Cliches and hype words are unnecessary and may cause your message to come across as lazy to the consumer.
3. Euphemisms can cause messages to be unclear and misunderstood. It is better to have honest and concise messaging to gain more credibility.
4. Empty words should be avoided because they hold no weight and do not provide anything towards the messaging.
5. Selfishness and vanity does not take into account other people’s viewpoints. Just because one person may like something, does not mean the target audience will. Take into account the entire target audience when developing communication.
By avoiding these five uses, your communication will be a lot more clear, will be more engaging to the consumer, and will build your credibility and likeliness. MJB Communications specializes in knowing the best ways to reach your target audience.
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